Overview of Segwise: AI-Powered Ad Optimization for Games and Apps

Segwise is a comprehensive tool designed to enhance the return on ad spend (ROAS) for mobile games and applications. Utilizing advanced AI technologies, Segwise offers a suite of features aimed at optimizing advertising creatives, monitoring campaign performance, and forecasting financial outcomes to maximize user acquisition (UA) performance.

Key Features

AI Creative Analytics & Insights

• Multimodal AI Technology: Analyzes and tags creative components across various ad formats including videos and playables.
• Unified Creative Insights: Offers a consolidated view of creative performance across top ad networks, helping users understand what drives success in their advertisements.

AI-Powered Monitoring & Alerting

• Automated Data Analysis: Fetches and evaluates data from Mobile Measurement Partners (MMPs) to identify and alert users about potential issues in their campaigns.

Predictive ROAS Forecasting

• Financial Risk Management: Instantly forecasts ROAS and payback periods, allowing for more informed budgeting and reduced financial risk.

Seamless Integrations

• No-Code Integration: Easily integrates with all data sources without the need for coding, facilitating a smoother workflow.

User Experience

• 14-Day Free Trial: Available without the need for a credit card or engineering resources.
• Ease of Use: Designed to get users started within 2 minutes, emphasizing a user-friendly interface.
• Customer Testimonials: Positive feedback from existing users highlights the effectiveness of Segwise in identifying key issues and enhancing data visibility.

Plans and Pricing

• PRO Plan: Supports up to $500K ad spend per month, offers unlimited channels, and includes features like chat support, data monitoring, and incremental CAC insights.

Support and Security

• SOC Certification: Ensures that user data is handled securely and responsibly.
• Comprehensive Support: Includes support for SKAN, video ads, and playables.

Additional Resources

• Blogs and Documentation: Provides ongoing learning and support through detailed integration docs and insightful blog posts.

Segwise is positioned as a valuable tool for game developers and app marketers looking to enhance their advertising effectiveness and operational efficiency through AI-driven insights and automation.

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