Overview of Boa: AI Copilot for Mobile Game Marketers

Reforged Labs introduces Boa, an AI-powered assistant designed specifically for mobile game marketers. Boa is a comprehensive tool to enhance the marketing cycle from ad ideation to performance analysis, aiming to streamline processes and improve key performance metrics.

Key Features

• Storyboarding and Analysis: Boa assists in the creation and analysis of advertising storyboards, providing tailored inspiration and strategic insights.
• Ad Ideation Simplification: The tool simplifies the process of ad creation, allowing marketers to quickly generate and iterate on ad concepts.
• Performance Metrics Improvement: Users have reported a 27% average increase in Return on Ad Spend (ROAS) and a 30% average increase in Click-Through Rate (CTR).

Benefits

• Increased Productivity: Boa helps eliminate lengthy ad turnaround times and repetitive design feedback, enabling marketers to take full control of their ad creative workflow.
• Scalable Experimentation: The AI allows for testing multiple ad concepts and variations, helping to refine targeting and optimize campaigns.
• Confident Optimization: With continuous learning from ad performance data, Boa makes creative adjustments that effectively improve campaign results.

User Testimonials

Users have highlighted several benefits of using Boa:

• Enhanced Creative Process: Marketers like Danielle Ho and Mason Chan have noted significant improvements in their creative processes, from ideation to execution, with Boa's support in video editing and performance analysis.
• Strategic Impact: Binh Nguyen, a lead designer, appreciates the strategic insights provided by Boa, which have positively impacted core business metrics.

Conclusion

Boa by Reforged Labs is a dedicated AI copilot for mobile game marketers, focusing on enhancing the efficiency and effectiveness of marketing campaigns. By integrating AI into various stages of the ad creation and optimization process, Boa helps marketers unlock their full potential, boosting productivity and campaign performance.

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