Overview of ZEPIC: AI-Infused Customer Engagement and Marketing Automation Platform

ZEPIC is a self-service marketing platform designed to enhance customer engagement through AI-driven automation and data unification. It allows users to execute cross-channel personalized campaigns without the need for technical skills. The platform is suitable for businesses of all sizes and offers a 14-day free trial without requiring a credit card.

Key Features

Unified Customer Experience Platform

• Built-in Customer Data Platform (CDP): Integrates data from over 50 tools to provide a comprehensive 360-degree view of each customer.
• Cross-Channel Activation: Enables seamless campaign execution across multiple channels including email, messaging, and push notifications.

Customer Data Management

• Customer 360: Acts as a single source of truth for all customer-facing teams, ensuring up-to-date customer profiles.
• Audience Segmentation: Allows users to create micro-segments based on real-time customer data for targeted campaigns.

Campaign Management

• Customer Journeys: Facilitates the orchestration of real-time, hyper-personalized customer experiences throughout the customer lifecycle.
• Zenie AI: An AI sidekick that assists in automating marketing tasks from data management to campaign delivery.

Communication Tools

• Team Inbox: Centralizes management of WhatsApp conversations, enabling personalized customer interactions from a single platform.

Analytics and Reporting

• Insightful Analytics: Provides real-time dashboards and flow reports that highlight key performance metrics and campaign effectiveness.

Integration Capabilities

• Compatible with over 50 leading digital tools across CRM, e-commerce, and customer support sectors.

Solutions Offered

ZEPIC caters to various industries, including:

• Travel and Hospitality
• Retail and eCommerce

Customer Testimonials

• Hockey Australia and Tourism Fiji have reported significant improvements in audience understanding and operational efficiency since integrating ZEPIC into their marketing strategies.

Conclusion

ZEPIC provides a comprehensive suite of tools for businesses looking to streamline their marketing efforts and enhance customer engagement through AI-driven automation and data integration. With its easy-to-use interface and powerful features, ZEPIC is equipped to handle the marketing needs of diverse industries and offers a robust solution for personalized customer interaction management.

Related Apps